The Stedelijk Museum Amsterdam is the Dutch museum of modern and contemporary art and design. The museum consists of a 19th century building and a newly added modern wing by Benthem Crouwel Architects. We analysed how to improve the findability of the museum as a whole, located in the museum district and also generated solutions to enhance the indoor wayfinding and therefore visitor experience of its 700,000 annual national and international guests.
Stedelijk Museum Amsterdam
John Lewis Marshall