Singer Laren

Singer Laren is unique, cultural heritage in private ownership. It consists of a museum, theater, villa and sculpture garden. In 2012 Singer Laren decides to renew the theatre. KRFT architects win a pitch with a proposal that does not focus on the theatre hall, but emphasizes the foyer as a new entrance for the whole complex. On the crossroads of street and garden, indoor and outdoor, old and new, the foyer becomes an inner square, giving space to informal crossover program. The new visitor flows within the building ask for a new wayfinding system. Together with Singer’s graphic designer Berry Slok this new system is developed.