TEFAF – The European Fine Art Foundation

TEFAF Maastricht is universally regarded as the world’s leading art fair, setting the standard for excellence in the art market. The yearly organized event is visited by collectors, museum representatives, and art lovers. We made an analysis of the current indoor and outdoor wayfinding system by means of an expert walkthrough. We then developed possible improvements to the current system, including concept designs for the signage and map.